Research Services
Our custom research will deliver actionable and meaningful insights for your business, and will help you make important decisions about what measures to take to get your business back on track or move to the next level.
Strategic Research Services
Development of Strategic Research Plans
Is your organization looking to develop or refine your marketing and communications strategy? With CBA's extensive marketing and business experience, we can provide expertise in marketing strategies and communications for short– and long–term marketing initiatives as well as individual projects. Our associates have worked with many Fortune 500 companies and non–profit organizations to develop marketing strategies that are based on a comprehensive research plan.
Candice Bennett has written a variety of articles on market research and market research strategies.
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Comprehensive Project Management
Does your organization have a research plan in place but need more internal resources to manage the project? At CBA we provide on-going resources and team members to ensure your deadlines are met without roadblocks, and we are dedicated to your mission. With CBA's complete service you never need to worry about your project flow getting bogged down between steps.
Quantitative and Qualitative Research
Our research teams will deliver best–in–class qualitative and quantitative research solutions by designing, managing and executing studies that identify business problems, and provide creative and unique solutions.
Quantitative Research
Quantitative market research studies are designed to assess buyer attitudes and behaviors. This information can be used for market sizing, market segmentation, and uncovering "drivers" for brand and product preference. CBA has internal online survey capability and will work with several strategic partners around the country to conduct all types of quantitative research. Popular methods for conducting a quantitative market survey include personal interviews, online surveys, and mail and phone surveys.
Qualitative Research
Do you want to take a deeper look into an issue? Qualitative market research is primarily used as an exploratory and developmental market research method. CBA's trained associates will conduct focus groups, in–depth interviews, one–on–one interviews, and related qualitative market research projections for consumer products and business to business clients. We will design qualitative research to address your company's needs. CBA can handle all aspects of research including obtaining moderators, securing facilities and providing final reports.
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Brand Positioning
Brand Positioning – This research will help your company determine and develop a brand name or image that is easy to recognize and stands out from the competition. Brand positioning will help the company maintain focus on one of its most important assets, its customers. A strong brand will keep your company top of mind, especially in a time when economic conditions are uncertain and consumer spending is tightening.
Branding will help guide potential customers to your product. When you provide a consumer with logos and words with which they've previously made an emotional connection, you increase the likelihood that they will continue to seek out your product in the future.
Other Strategic Research Services
Questionnaire Development
Data Processing
Open–End Coding
Analysis and Report Development
Focus Group Moderation
Advanced Statistical Analyses
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