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​Founded in 2003, Candice Bennett and Associates, Inc. is a visionary marketing research and polling firm that uses our expert insights to identify lucrative trends for our clients that facilitate the launch of successful new products and services, strengthen brand loyalty among their customers, and grow their business substantially. We offer the experience of a large firm at the cost of a small one. Our strength is our scope with clients who are global in reach, represent a variety of industries and serve consumers, businesses, and governments. We provide cutting-edge research methodologies utilizing ever-evolving technology.

Our core values are curiosity, authenticity, flexibility and empathy.

Candice Bennett and Associates, Inc. ​is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the US.

We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

Click here to see Candice Bennett & Associates in the news.

Candice Bennett, PRC, President​

​Candice Bennett has been developing and implementing communication strategies for corporations, political candidates and not–for–profit organizations since 1998. She started her career at Penn, Schoen and Berland. She specializes in using quantitative research at all levels of strategic planning, including brand development, product optimization, crisis communications and employee engagement. She believes that  research is one of the most effective tools any organization can utilize to be competitive and to optimize any business strategy.

PRC_logo.gifShe has worked with clients in a variety of industries, including entertainment, technology, consumer electronics, healthcare, financial services, education, managed services, heavy industry, packaged food products, and hospitality. Candice received her M.A. in Security Policy Studies and B.A. in International Affairs from The George Washington University. She is a member of the American Marketing Association, Marketing Research Association, the Women Presidents' Organization, and Leadership Fairfax. During her free time, she volunteers with the Women Presidents' Educational Organization, the Junior League of Northern Virginia and the Alumni Association of The George Washington University.

She has been recognized regionally and nationally as a leader in women's business. She has received the following awards:

  • 2012 Brava Award Winner from SmartCEO Magazine
  • 2011 Women's Business Enterprise Star from the Women’s Business Enterprise National Council
  • 2010 Top 100 Minority Business Enterprises from the Center for Business Inclusion and Diversity
  • Enterprising Women Class of 2010 from Enterprising Women Magazine
  • 2010 Outstanding Women's Business Enterprise Award from the Women Presidents’ Educational​​ Organization

She currently resides with her husband in Lorton, Virginia.

Click here to see videos of Candice speaking about Candice Bennett & Associates, Inc.

Shannon Stockton, PRC, Account Manager

Shannon Stockton has been in the D.C. area since 1998. She has worked in a variety of industries over those years – White House intern, Capitol Hill staffer, local government, educational organizations and associations. She has experience in government relations, fundraising and association management.

Shannon works with the CBA team on a variety of projects, including survey design, analysis, social media marketing and product sales.

Shannon has a B.A. in Politics with a minor in Sociology from Wake Forest University and an M.P.P. (Master of Public Policy) from George Mason University. In 2012, she received a Certificate in Principles of Marketing Research from the Continuing Education Program at The University of Georgia. Shannon is a member of the Marketing Research Association and has a Professional Researcher Certification (PRC).  She resides with her husband and daughters in Fairfax, Virginia.

In her spare time, Shannon volunteers with the Junior League of Northern Virginia and the Girl Scout Council of the Nation's Capital.

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Rodney Bryant, Systems and Programming Manager

Rodney Bryant has gained in–depth experience in all aspects of computer systems development, deployment, and maintenance since 1996. He has worked with many large and small retail and service companies. His skills encompass programming, network design and administration, hardware configuration and troubleshooting, performance analysis, and tuning. Rodney's achievements include nationally recognized certifications: A+, Network+, Security+, MCSE, MCSA and CCNA.

His vast knowledge of various operating systems, software, programming languages, and hardware makes him an essential part of the Candice Bennett & Associates team.

Before working with Candice Bennett & Associates, Rodney held positions with Butler Manufacturing as a systems analyst and SBC as a network center technician.

Rodney received an associate of science in electronics technology (summa cum laude 1999) and a bachelor of science in technical management (magna cum laude 2003) from DeVry University.

He resides in Independence, Kansas.

Antoinette (Toni) Madeira, CFO


Antoinette Madeira currently works in back office management/accounting and consults in the quality management field. Toni firmly believes that quality principles apply to all types of business and strives to ensure Candice Bennett & Associates, Inc. exemplifies these practices.

In 1979 Toni began her career as an ord​​er technician for a metal building manufacturer, and spent the last six years of her tenure working in quality management at the corporate level. She was a major participant in the development and deployment of the ISO 9000 certification process for 10 nationwide engineering and manufacturing facilities nationwide. Toni also taught product and ISO internal auditor training programs for the organization. Prior to her work with Candice Bennett & Associates, Inc., Toni ran the back office for a private membership club in Kansas City.

Toni's credentials include work with the Excellence in Missouri Foundation as a Missouri Quality Award Examiner and Regional and State Level Judge for the Missouri Team Quality Award. In addition, she has worked with the Kansas Award for Excellence Foundation serving as a judge at the regional and state levels for the Kansas Team Quality Award. Toni is a member of the American Society for Quality and served as a board member for five years, including the section chair position in 2003–2004 with the Kansas City Section. She was a member of the Kansas City Chapter of Meeting Professionals International (MPI) and served as Co–chair of the Awards and Recognition Committee for 2005–2006, and as VP of Finance for 2006–2007 and 2007–2008.

Toni graduated summa cum laude with a dual Bachelor of Science degree in business administration and management of human resources (organizational development and behavior) from Park University. In addition, Toni is a member of the Park University School of Business Advisory Board 2009-2014 and serves on the Alumni Council. In 2012, the Student Senate bestowed the Tipton Award to Toni for her service contributions to Park University.

Toni and her husband currently reside in Kansas City, Missouri.

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